Profile of Dr. Ramandeep Singh

• B.Sc. in Agriculture(Hons): Guru Nanak Dev University, Amritsar (Punjab).
• MBA in Agribusiness Management: Navsari Agricultural University, Navsari (Gujarat)
• Ph.D. in Agribusiness: Swami Keshwanand Rajasthan Agricultural University, Bikaner(Rajasthan) 

Professional Area

• Research Area: Agricultural Marketing, Consumer Behaviour, Circular Economy.
• Research Interests: Digital Marketing, Social Media Analysis, Netnographic Research, Consumer Behaviour.

KEY PUBLICATIONS:

• Singh, R., Saharan, H., & Beniwal, A. (2025). Postgraduate Students’ Perceptions of E-Learning in Rajasthan’s Agricultural Universities. Journal of Scientific Research and Reports, 31(8), 497-504.
• Kemanth, K., Kurinji, K., Singh, R., & Ignatious, S. M. (2024). How can Punjab increase the adoption of crop residue management methods? Survey insights from 11 districts of the state. Council on Energy, Environment and Water.
• Singh, R., & Leua, A. K. (2023). Cultivating Choice: Analyzing Consumer Preferences and Market Opportunities for Branded Dahi in Surat City. International Journal of Education & Management Studies, 13(3), 383–388.
• Singh, R., & Saharan, H. (2023). Demystifying the Trend of European Companies to Capture the Asian Market of Yogurt: A Case of International Trade. Focus: Journal of International Business, 10(1), 110–126. https://doi.org/10.17492/jpi.focus.v10i1.1012306.
• Singh, R., & Sharma, R. (2022). Analysing Growth and Instability of Indian Yogurt Market: A Global Comparative Approach. Asian Journal of Agricultural Extension, Economics & Sociology, 40(10), 1090–1096.

Books/ Book chapters :

• Singh, R., & Saharan, H. (2025). ‪Exploring Trade Barriers through the Agricultural Lens. In Advances in Agriculture Integrity (1st ed., Vol. 1, pp. 38–44). Cognizance Publications. ISBN – 978-81-973430-3-2.
• Singh, R., & Beniwal, A. (2024). Mitigating Risks, Ensuring Prosperity: The Promise of Crop Insurance in India. In Emerging Trends in Agricultural Extension Education (First, Vol. 2, pp. 109–117). S P Publishing. ISBN –  978-93-5980-562-7 
• Saharan, H., Beniwal, A., & Singh, R. (2024). Zero Budget Natural Farming. In Agri Business – A Managerial Perspective (pp. 181–190). Scientific Publisher. ISBN – 978-81-962469-3-8.
• Singh, R., & Beniwal, A. (2023). अदभुत फसल क्विनोआ के पोषण संबंधी पहलू [Hindi]. In Emerging Trends in Applied Research (Vol. 6, pp. 23–32). Integrated Publications. https://doi.org/10.22271/int.book.301

• Best Oral Presentation for paper entitled “Consumer Perception and Preference towards Branded Dahi in Surat City” .
• Best Poster for paper entitled “Market Concentration and Competition of Different Crop Insurance Companies under PMFBY”

A. School of Agribusiness and Rural Management, Dr. Rajendra Prasad Central Agricultural University, Pusa, Samastipur-848125 

M. ramandeepsingh@rpcau.ac.in 

T. + 91-9646022635

ORCID: 0000-0002-3394-939X

Google Scholar ID: ccpJJBQAAAAJ